Orange is giving you the opportunity to get your mobile apps out there and selling to a potential of around 50 million Orange customers across the UK, France, Spain, Belgium, and soon in Poland, Romania, Switzerland, Slovakia, Austria, Moldova and Portugal.

Our catalogue of 3rd party downloadable mobile apps can be browsed, downloaded and purchased on one Orange bill, eliminating the need to enter personal credit or debit card information.

Orange customers only see and download apps that work on the device they are using and do not even need to register or sign-in – making the experience simple, straightforward and relevant.
 

the different ways for the consumer to access your apps.... Orange App Shop client *** just launched *** mobile WAP portal web portal and... which Orange countries can sell your mobile app? commercial benefits for your app how to submit your app general app requirements why are we doing all this?

Any questions?  Read the FAQs or email us at developers@orange.com

Orange App Shop client *** just launched ***

Orange customers can now access your mobile apps via the Orange App Shop, an on-device client
(other access points include the mobile WAP portal and the web portal).

This new client officially launched at LeWeb in Paris, 9th Dec 2009.
Orange UK and Orange France are the first countries to roll it out to Orange customers.

It provides customers with simple, easy, one-click access to your apps from the Orange homescreen, a sophisticated search functionality and clear, straightforward app categorisation including: ‘new releases’, ‘top ten’, and ‘my stuff’.

Orange App Shop client demo
Orange App Shop client devices

Orange App Shop client demo

Take a look at the demo below, which illustrates how Orange customers will browse, download and purchase your apps...

new Orange App Shop client devices

As the first stage of the large plan, the Orange App Shop client is being rolled out as follows:

over-the-air...

So far this year, in the UK, customers who already own a Nokia 6700, Sony Ericsson C510, C905, W595, W910i and W995 have all received the App Shop over-the-air (OTA) to their device, with an update to the Nokia 6303 to follow shortly this month.

In France, the OTA update has been sent to customers with the Sony Ericsson W995.  Those using a Nokia 6700, Sony Ericsson C905, W595 and W910i will also soon receive the Orange App Shop client OTA this month.

pre-installed...

Plus, the client has already been pre-installed onto brand new SE W995 devices being shipped to stores from the factory, with the first shipment due to arrive in both the UK and France this month.  The next device in the pre-installed roll-out plan for the UK and France is the Nokia 6700 .

In total, a massive 1.3 million Orange customer will shortly have access to the mobile application catalogue through the Orange App Shop client.  And that’s just in the UK and France, and just in the next few weeks.

And that's only the start; we'll soon be rolling it out onto LG, HTC, Motorola, Nokia, RIM, Samsung and Sony Ericsson devices.

If you want Orange customers to access your app via the Orange App Shop client (and other access points), submit your mobile app now

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mobile WAP portal

Orange customers can also access your mobile apps via the mobile WAP portal (other access points include the Orange App Shop client and the web portal). The catalogue is live on WAP in the UK, France, Belgium, and Spain. To find out more about app requirements, categories, targeted devices and more, take a look at the details for each country's mobile app catalogue.

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web portal

Orange customers can also access your mobile apps via the country's web portal (other access points include the Orange App Shop client and the mobile WAP portal).

Apps are classed in categories for easy browsing.

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which Orange countries can sell your mobile app?

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commercial benefits for your app

We - the Orange Partner team - are here as a dedicated resource to help you get your apps to our customers, with attention and commitment to quality and speed to market.

Applications must pass appropriate Industry Standard tests before launch to the live environment but you don’t need to do this during submission. If we like your app, we’ll pay for the relevant testing and signing procedures.

We take pride in ensuring security and quality for all mobile apps. We want to provide our customers with quality apps which do what they say they will, and work faultlessly on Orange devices over the Orange network. And for this reason, we’ll also provide your successful app with the
Orange Compatibility Endorsement.

Read on to find out more of the clear benefits to commercialising your mobile app through Orange Partner:

	The mobile application catalogue is a growing, low-cost, low barrier-to-entry catalogue for your mobile app(s) – being accessed in a number of ways by millions of Orange customers in several countries.
	There is no cost associated to submitting your app for consideration. find out how to submit your mobile app
	FREE testing for your mobile applications. We’ll take care of the burden and cost on your behalf. find out more about testing
	You also receive free 1-2-1 technical and commercial support from Orange Partner’s technical and business development teams.
	Once your application is accepted and commercialised in the mobile application catalogue, the revenue generated will be split between you and Orange.
	You'll get a streamlined commercial settlement process including daily online sales reports.
	Orange Partner manages sales, marketing, and distribution via the different sales channels.
	Speedy commercialisation turnaround.

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how to submit your app

Interested in selling your mobile app with Orange?

Simply complete a short form, giving us brief details of your app.

You don’t need to be a member to do this, and it’s free.

What’s more, if we like your app we’ll do all the testing needed on your behalf for FREE!

Benefits of submitting your app(s) through the Orange Partner Programme:

simple submission process
hands on technical and commercial support

FREE testing (we don’t know of anyone else who is doing this…)

speedy commercialisation turnaround

find out more about the mobile app submission process

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general app requirements

We’ll consider all apps for the app catalogue, but those that meet our requirements are more likely to be accepted.

Below are some general app requirements; you can also find more specific requirements for each country on each of the country webpages: UK, France, Belgium, Spain. We suggest you look at both sets of requirements to be sure you can meet all of them.

OS / Platform:
We’re currently really focused on Android apps.

We’re also looking for Java, RIM, Symbian and Windows Mobile apps.

Categories:
We accept most types of app for the App Shop - take a look at the country pages to see the current app categories: UK, France, Belgium, Spain.
We do not accept games, ringtones, pictures or music.

Device Coverage:
- if you're submitting an app for our new on-device App Shop client, (take a look at the devices it's currently installed on) - please cover all of the relevant devices

- if you're submitting a Java app for the catalogue for access via the WAP portal, it should cover 80% of the relevant country's Top 50 devices, and if your Java app uses specialised features of a device, it should cover as many appropriate devices as possible

- if you're submitting an Android / RIM BlackBerry / Symbian / Windows Mobile app for the catalogue for access via the WAP portal, then it should cover relevant devices from the Top 50

Languages:
English, French, Spanish, Dutch

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why are we doing all this?

Mobile apps fall under the area of multimedia inside Orange – by which we mean anything that can be done on the phone which isn’t calling or texting.

We know that customer usage really does increase when we offer friendly innovation, and combine the best devices, services and tariffs. In February 2009, 17% of our customer base were active mobile data users consuming on average 25mb data per month. Eight months later, and that figure has increased to 24% of our customer base using 30mb data per month - that's almost 50% more customers enjoying mobile data services.

We want to continue this growth introducing more customers to great mobile multimedia services, and mobile apps is one of the steps we are taking to achieve this.

Together we can do more...

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