"LBS - Out the Box" - Tele Atlas Innovator Series Developer Competition (EMEA)

Tele Atlas Innovator Series Developer Competition (EMEA)

Seeking Innovative Location Based Services for Mobile and Web!

The "LBS - Out the Box" EMEA Developer Competition is extending registration through Aug 23rd 2008.

The European edition of the successful Tele Atlas LBS Innovator Series is launched.

This contest is for both mobile and Web applications that include mapping or location as a functionality enhancement.

Location can add value to a wide range of consumer and enterprise applications – social networking, travel, points of interest, real-time traffic, personal security, and more. Through this competition, Tele Atlas is searching for new applications from new sources that capitalise on LBS.

If your application includes mapping or location features as a functionality enhancement, and will wow the judges, then Tele Atlas want to hear from you.

There are two phases and two categories for the competition. Those who succeed in the first phase will receive a developer finance fund to contribute towards developing and commercialising their application, and will then compete in the second phase for a combined "cash and commercial-support" prize.

find out more about…

the competition
the categories
the phases
winning criteria
key dates
prizes
how to enter

the competition

The goal of the competition is to recruit new developers, encourage and deploy market-ready commercial opportunities, and explore and explode cutting edge innovation into the wireless/Internet LBS arena to enhance lifestyle and user experience for both consumers and enterprise.

the categories

Category 1 – Market Ready

Are you developing a compelling LBS solution that offers consumers a commercially ready, end-to-end solution "out of the box"?

Your solution could be a winner in the Market Ready Category.

Category 2 – Disruptive Innovation

Are you thinking "out of the box", developing a cutting-edge, innovative LBS solution that will push the boundaries in the LBS market?

Your innovative application could be a winner in the Disruptive Innovation Category.

the phases

There is a phased approach for each of the two categories.

Phase 1:

Submission of the ideation/business case/specifications
Judges to award 3 winners in each of the two categories with a development finance fund of 8K€

The 3 winners in each category will commit to developing an application based on the idea they submitted

The judging panel will comprise Tele Atlas and industry specialist personnel.

Phase 2:

Beauty contest of the phase 1 winners developed applications, with an ultimate winner for each category receiving the grand prize

The judging panel will comprise Tele Atlas, competition sponsor representatives, and industry specialist personnel.

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winning criteria

The judging panel will assess submissions based on the following winning criteria for each of the two categories.

Category 1: Market Ready - Winning Criteria

Phase 1: Development Finance Fund of 8K€

50% Commercially viable Business Case:
   Compelling reason to buy
   Target customer focus
   End-to-end product concept

50% Demonstration of capabilities to deliver a commercially viable business case:
   Product Roadmap
   Evidence of allocated funding and resources
   Demonstration of existing product prototype/design work

Phase 2: Overall winner of developed applications

40% compelling reason to buy
20% target customer focus
20% end-to-end product design
20% competitive strength
Market alternative (strength against what is being replaced?)
Product Alternative (competitive strength against established products)

Category 2: Disruptive Innovation – Winning Criteria

Phase 1 : Development Finance Fund of 8K€

50% Business Case:
   Innovative use of maps
   End-to-end product concept

50% Demonstration of capabilities to complete business case:
   Evidence of allocated funding and resources
   Demonstration of existing product prototype/design work

Phase 2 : Overall winner of developed applications

50% Enhances the overall usability of the application, overall user experience and seemless
integration of map/location information
50% innovative and creative use of maps or location information

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key dates

Contest registration is open from 8.00 am GMT May 30th 2008 to 5.00pm GMT Aug 23rd 2008.

Competition Phase 1

Phase 1 Business Cases/Specifications must be submitted no later than 5.00pm GMT Aug 23rd 2008.
Tele Atlas will conduct judging of Phase 1 Business Cases/Specifications between 25th to 29th Aug.
Phase 1 Prize winners will be notified on or about 1st Sep 2008.

Competition Phase 2

Phase 2 applications and associated material must be submitted no later than 5.00 pm GMT 23rd Dec 2008.
Tele Atlas will conduct judging of Phase 2 applications between Dec 24th 2008 and Jan 9th 2009.
Grand Prize Winners will be notified on or about Jan 12th Jan 2009.

Tele Atlas reserves the right to extend the contest registration and application submission dates.

Showcase of Winning Applications

Showcase of winning applications will take place at the Mobile World Congress 2009, 16th – 19th
Feb, Barcelona

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prizes

In each category, there will be 3 winners of Phase 1, who will all go through to Phase 2 to compete to be the category overall winner.
There will be 2 winners of Phase 2.

Phase 1 prize for each category

Development Financing Fund of 8k€ to 3 winners

Phase 2 prize package for each category

20K€ lump sum payment
Free map license for one year in the region of the registered corporate headquarters of the
contender (Europe, Middle East or Africa Region)
The winning application for each category will be featured in the Tele Atlas Mobile World Congress
2009 booth
Technical and promotional support will be provided

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how to enter

find out more and enter the competition

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