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Mobile Rules!
2008 Annual Business Plan and Application Competition


The winners are announced!

Orange Partner was proud to be a sponsor of the Mobile Rules! annual business plan and application competition.

Did your business plan come to life or did you get your mobile application in the hands of millions of Nokia device users?

Or perhaps you wanted to go mobile with your existing service and distribute your content on Nokia devices?

Find out more about…
 the competition
 the prizes
 the winners
the competition

The goal of the competition was to seek out the developers and entrepreneurs (e.g.: individuals, university spin-offs, small companies and start-ups) who are creating new value, new revenue and services for mobile workforces and the mobile lifestyle.

The competition was divided into two tracks; Mobile applications and Mobile business plans.

Track 1 - Mobile applications included the following categories: 
 Multiplayer/Connected games
 Multimedia
 Enterprise
 Infotainment

Nokia was looking for new applications that use the unique enablers of the Nokia Platforms. Applications were judged on uniqueness, design, ease of use and overall end-user experience.

For Multiplayer/Connected Games, Nokia were offering the SNAP platform for development and testing purposes. 

Track 2 - Mobile business plans
The main focus areas of the business and competition were:
 Communication and sharing
 Internet innovation and mobility
 Human and green applications

However, there were no limitations – as long as it was about mobile business. Plans were judged for novelty value and innovation, market potential, customer adoption, revenue opportunity and investor value.

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the prizes

The Mobile Rules! competition had two tracks: Applications (4 categories) and Business Plans (1 category). Each category had it's own grand prize winner - with the right to use the title
"Mobile Ruler '08".

Track 1 - Mobile applications winners 
1 Grand prize winner per category won:
 Fast-track contract negotiation and publishing opportunities with one of the sponsors or 10,000 USD
   after a year if no contract has been established.
 Premium placement of your application in Nokia Software Market, accessible through Nokia Content 
   Discoverer on Nokia devices, and participation in "Trial for Free" in the Asia Pacific region, excluding
   Greater China.
 Promotion of content in Forum Nokia (FN) developer communities.
 One year free FN Launchpad membership.
 Choice of five Nokia mobile devices, excluding Vertu products.

2 Runner-up Winners per category won:
 Fast-track contract negotiation and publishing opportunities with one of the sponsors.
 Placement of your application in Nokia Software Market, accessible through Nokia Content
   Discoverer on Nokia devices, and participation in "Trial for Free" in the Asia Pacific region, excluding
   Greater China.
 Promotion of content in Forum Nokia (FN) developer communities.
 One year free FN Launchpad membership.

Track 2 - Mobile business plan winners
1 Grand Prize Winner won:
 Business contract with Nokia or one of the sponsors or 20.000 USD after a year if no contract has
   been established.
 Articles in media partners' publications and competition press releases. Follow-up articles after six
   months.
 Opportunity to present at a Fast Pitch session in front of Nokia business group decision makers,
   venture capitalists and mobile operators.
 Opportunity for a one-on-one discussion and feedback session with Nokia business development
   and selected sponsors.
 Choice of five Nokia mobile devices, excluding Vertu products.

2 Runner-up Winners will win:
 Articles in media partners' publications and competition press releases. Follow-up articles after six
   months.
 Opportunity to present at a Fast Pitch session in front of Nokia business group decision makers,
   venture capitalists and mobile operators.
 Opportunity for a one-on-one discussion and feedback session with Nokia business development
   and selected sponsors.
 Choice of five Nokia mobile devices, excluding Vertu products.


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the winners

Track 1 - Mobile applications winners and runner-ups by categories
Multimedia winner:
MyStrands Social Player by MyStrands

runner-ups:
PhuneTV by Present Technologies
MobSensor by Budapest University of Technology and Economics
Multiplayer winner:
Sumo Sumo by GAMICA

runner-ups:
Plantastic! by PalmStorm Ltd.
Hearts and Spades by G-mode
Infotainment winner:
Earthcomber by Earthcomber LLC

runner-ups:
Avanutri Mobile by Active Tecnologia e Consultoria Ltd
Live2Phone Site TV by Intellsys s.r.l.
Enterprise winner:
UpCode parking by UpCode Ltd/UPC Consulting Ltd.

runner-ups:
MOBILE DOCUMENTS by VISIARC AB
Interlecta Translator by Interlecta

Track 2 - Mobile business plan winner

MedApps™

MedApps Mobile Wireless Health Monitoring System

MedApps Inc. headquartered in Scottsdale, AZ, and founded in July 2006, is partnering and working with major medical device manufacturers, telecom companies, medical software companies, chip and component manufacturers and healthcare organizations to introduce its Telemedicine 2.0 Solution on a national level. MedApps was recently named to the Fierce Health IT Top 10 Healthcare IT Innovators for 2007, a notable distinction among healthcare IT startups.

More information is available online at: www.medapps.net


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the winners are announced!

find out who the winners are