Orange Partner Camp, Faro, 14 - 16 April 2008

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Orange Partner Camp, Faro, Portugal, 14 - 16 April 2008

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New for Partner Camp Faro - the mash pit and the developer play zone.

the mash pit

This was the place to try out the new Orange APIs launched at Partner Camp. The Orange API technical and marketing teams were on hand and provided 1-2-1 technical support and commercial inspiration for all your application ideas, and assistance with all API and widget contest applications.

The mash pit was well visited during the event, with many of you telling us about your great ideas for applications you'll be working on, now that you can access these APIs.

find out more about the API and widget contest winners

take a look at the APIs, all available now on the Orange Partner website - access Orange APIs

the developer play zone

The developer play zone gave you the chance to code test and play 24 hours a day, and to see a range of demonstrations of Orange products and services.

demos

There were a wide range of demos on show, reflecting mobile and converged services.

These were presented in 5 zones:
home zone
prototypes
live products

content zone
   IDVD
   Orange music cast
   Digital Music Management

devices zone
Device Anywhere

Application Shop zone

show and tell zone

"It is most encouraging to see a major operator like Orange genuinely embracing innovation in mobile technologies, applications and services from outside."

Buce Renny, Marketing Director,
Rok Entertainment Group

home zone

Products, apps and services for use in the home...

prototypes

livebox mini
the next livebox generation...
find out more

premium livebox
a concept box integrating DLNA stack and HDD
find out more

USB storage on livebox
local stored content exposed into the home network

connected photo frame
displays real time information on a photo frame

live products

Flybox
similar to a livebox, but uses the GSM network and has 4 ethernet ports
find out more (in French)

livephone
high definition over VOiP

liveradio
a wireless digital radio which can be connected to livebox or Flybox

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content zone

The content zone featured some exciting prototpyes and live services...

IDVD

IDVD: "play games on your TV with your remote control"

IDVD is a prototype DVD to TV tool which makes interactive DVD content available to users, through their TV without need for a DVD player.

With IDVD, users access a catalogue of interactive content. The content is games and entertainment oriented, made up of video streams and xml files for interactivity. Users navigate within the catalogue, and content from transcoded interactive DVDs is realised with a standard (STB) remote control.

IDVD will be accessible from the Orange TV portal.

IDVD is a generic solution that can be re used for other video services eg VOD : DVD films to access chapters, bonus scenes....

Orange music cast

Orange music cast is a prototype for an interactive and personalized music video channel on PC and mobile.

The channel offers access to unlimited music videos. It's an interactive user experience - users can change channels and skip clips anytime. Plus there's personalisation - users can rate clips to complete their profile, and will then receive clips that are more and more relevant.

The channel can be used to discover new music video and artists, and is a fully converged service available at home (via PC) and on the go (via mobile).

Digital Music Management

Digital Music Management is a digital music track catalogue which can be played back on both pc and mobile.

Traditionally, users can download tracks to either their mobile, or their PC. Digital Music Management is a more flexible service, enabling users to download the track to the mobile, and then transfer to the PC via cable.

Additionally the desktop software enables users to manage podcasts, rip and sideload music from CDs to mobile.

This service is live in a range of Orange countries, including the UK.

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devices zone

Over 40 current Orange devices from all of the leading manufacturers were available for developers to play with and use to test applications and servies.

Thanks to Nokia, there was also a sneak preview of the new Nokia 6220, with operating system Symbian OS v9.3 and developer platform S60 3rd Edition Feature Pack 2.

The Orange Partner technical team were on hand to help, and answer any questions.

Orange Partner members, access device specs on this site

DeviceAnywhere

On display in the devices zone, DeviceAnywhere is an online remote testing tool,

which gives developers remote access to physical devices.

find out more

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Application Shop zone

Live in the UK, the Application Shop is a new distribution route for mobile applications, aimed at customers who want to buy applications for personal use.

The Shop sits within existing Orange sales distribution channels on the WAP and Web and it's populated by applications that have been submitted to the Orange Partner programme for commercialisation.

In the Application Shop zone, representatives from the Shop management team demonstrated the Shop, answered questions, advised on the application testing and submission process, and signed NDAs and contracts.

find out more about the Orange Application Shop

show and tell zone

A dedicated area for delegates to meet with speakers, and discuss topics and questions raised during sessions

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