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Orange Partner Camp, Faro, Portugal, 14 - 16 April 2008
Orange Innovation Contest
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We were looking for the best-of-the-best innovation for products or services within the broadband, mobile, fixed or converged space.
We saw over 60 solutions, and with difficulty compiled a short-list of 10 to present to the panel of judges at Partner Camp.
Being short-listed for the contest gave contestants a unique opportunity to get in front of senior decision makers from Orange and France Telecom Group.
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And being able to see your products, and hear directly from you about them was extremely valuable to us too - this is why the judging panel has grew to an unprecedented 20 judges.
We saw a really broad range of products, from simple downloadable apps to mobile wifi to multimedia converged services. Judges who had been involved in previous innovation contests commented on the high levels of professionalism among the contestants, and the consideration had already been given to the revenue side of the product, even at this stage.
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As you can imagine, with 20 judges from all areas of the business, there was fierce debate before a final decision was reached.
the judging criteria
 what was innovative or original about your product,
service or technology?
how did your product benefits or bring value to
Orange and the France Telecom Group,
or our customers?
how far was your product commercially viable?
find out more
who was the winner?
who were the runners-up?
who were the finalists? |
"Orange have showed us that they are not just a powerful brand but also a welcoming family. The openness they showed during the camp, the willingness to share and partner was very impressive and unlike anything I have experienced with any other company."
Ila Bialystok, VP Marketing and Business Development, Clip in Touch |
who was the winner?
And the winner, as announced in the closing pow wow, was:
adtronic 1.0 mobile advertising system by Liquid Air Lab GmbH
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what is it?
adtronic is a new innovative way to monetise mobile applications and services through advertising.
what does it do?
adtronic displays visual ads when the user receives incoming calls, a missed call, SMS or MMS messages.
With adtronic, the user controls the amount of advertising he wants to receive.
The operator gives incentives to receive advertising in the form of free text messages, voice minutes or other services such as free songs, mobile TV subscriptions etc.
adtronic can also be bundled with a mobile application to serve as an in-application advertising solution.
adtronic helps mobile operators to raise ARPU and customer loyalty by offering attractive personalised advertising to the user, while not disturbing the phone experience.
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Find out more at www.liquidairlab.com
Congratulations to adtronic!
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who were the runners-up? Clip in Touch LTD Smaato Inc TapRoot Systems, Inc
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Clip in Touch Solutions by Clip in Touch Ltd
what is it?
Clip in touch are cellular and web applications for personalised user generated content and social networking.
what does it do?
Clip in Touch Solutions allow users to easily create professional looking video clips using personal or ready-made materials like video, images, music, voice recording and text and send them over a cellular network or the web.
Video Clips created with the Clip in Touch solutions can be saved for future viewing or editing, and can be shared on the company's social networking solution, the Touch Zone.
Find out more www.clipintouch.com
Congratulations to Clip in Touch! |
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SOMA™ - Smaato Open Mobile Advertising Platform by Smaato Inc
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what is it?
The SOMA™ (Smaato Open Mobile Advertising) platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites.
what does it do?
The SOMA platform enables carriers to extend the reach beyond WAP or mobile web and to generate ad inventory within applications, widgets or games.
A suite of SOMA enabled applications will provides for new ad funded mobile business models and innovation leadership.
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The unique feature of the SOMA platform is the smart SOMA Client which is a mobile ad server on the handset.
Mobile software developers that want to ad-enable their applications can integrate the SOMA Client with their applications. The SOMA Client optimizes the process of ad-enabling applications by managing the ad supply from the SOMA Server, tracking ad impressions and click-throughs as well as managing reporting.
Find out more www.smaato.com
Congratulations to SOMA!
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WalkingHotSpot by TapRoot Systems, Inc
More details about this product will be available here soon...
Find out more at www.walkinghotspot.com
Congratulations to WalkingHotspot! |
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who were the finalists?
In addition to the winner and runners-up above, the following were also short-listed for the final round of the Orange Innovation Contest:
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"Once again Partner Camp has been a great success for Sybase. Each year it allows us to promote the Sybase UnWired Enterprise vision as well as network with key players in mobility and other Orange Partners"
Ian Thain, Sybase
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