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the contest
Built around existing Orange requirements, the Orange Partner Innovation Contest allowed the 'best of the best' to fiercely compete for a possible commercial contract with Orange.
For the short-listed candidates the contest offered unparalleled exposure to the major decision makers within Orange and the France Telecom Group.
Click on the links below to find out more about:
 the criteria
the format
the judges
the finalists
and the winner was …..?
the format
stage one:
All entries had to be submitted via an online form by 13:00 (ETZ) Monday 8 May.
By the end of the first day of Camp, the judges had whittled down the huge list to just 9 short-listed candidates who would be invited to pitch their product or service to the panel.
stage two:
First thing in the morning of the second day of Camp, the nine shortlisted candidates delivered a five minute presentation on their proposal.
Out of the nine,,five were then selected to go through to the next and final round.
stage three:
On the last day of the event, at the crack of dawn, bleary eyed and exhausted from the previous evening's festivities the 5 finalists prepared in the sweltering heat to meet the final panel of judges made up of senior decision makers from Orange.
The presentations were made, the judges deliberated and discussed – and finally a decision was made.
The winner was to be announced at the Closing Pow-Wow in the afternoon of the last day of Orange Partner Camp.
the judges
The first and second rounds were judged by a panel of product managers and representatives from the Orange countries worldwide.
| judges |
country |
| Head of Partner Program |
Amena (Orange Spain) |
| Product Manager |
Orange France |
| Head of Partner Catalogue |
Orange Group |
| Enhanced Multi-Media Development |
Orange UK |
| Interconnection Specialist (3G) |
Orange Slovakia |
| Product Development |
Orange Poland |
| Manager Partner Catalogue |
Orange Group |
| Content Product Manager |
Orange Slovakia |
| Testing and Signing Manager |
Orange Group |
| Director of Marketing |
Orange Dominica |
And the final round judges?
| judges |
country |
| Head of Partner Catalogue |
Orange Group |
| Director Multimedia |
Orange Group |
| Director Service Framework and Enablers |
Orange Group |
| Vice-President Product Marketing |
Orange Group |
| Head of Data & Content Marketing |
Orange Netherlands |
the finalists
Advertizer™ from Greenlight Wireless
What is Advertizer™?
Advertizer™ is a cutting-edge advertising program for Operators, Search Engines, and Publishers who want to monetize their content in "converged environments". |
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What does it do?
Greenlight Wireless has created a single ad feed that will work universally across converged environments. Use Advertizer to monetize mobile web browsing, desktop search, RSS metasearch, blog publishing, or online gaming...
Here's how it works:
1. A publisher requests an ad from Advertizer using a keyword or contextual information
2. Advertizer retrieves the best revenue producing ads from multiple suppliers
3. Advertizer sends back the ad feed in the publisher's preferred format
4. Once a click has been performed, Advertizer adapts the ad click as needed.
Example: an ad in the desktop environment goes straight to the advertiser's website; the same ad in mobile gets adapted for a user's phone (via Skweezer or intiated by the phone's dialer). |
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BiB Software Applications from BiBCOM Ltd.
What is BiB Software Applications?
BiB Software Applications are a unique & patented technology that makes it possible to activate and communicate with a remote mobile handset in a very simple way, without any need to use any computer, Internet connection or extra devices. |
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What does it do?
The primary purpose of the BiB application is to use Video footage of a remote location. BiB software can be installed on any 3G mobile handsets, then this BiB-handset can be used in many different applications: to keep an eye on your baby, baby-sitter, pet, grandparents, sick friends or for security reasons your home or anywhere else. You can use this mobile handset as a BiB-handset whenever you need to, but use it as a normal phone (when you unlock it), at any other time. |
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ImageChef Personalized Videos from ImageChef Incorporated
What is ImageChef Personalized Videos?
ImageChef's new WAP service allows users to be creative by personalizing a video clip with their own text. |
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What does it do?
Some clips are suitable for video ringtones and wallpapers, while others are best enjoyed and shared with friends.
ImageChef's product uses real-time video encoding and a custom server-side 3D engine to customize the videos in seconds.
The user picks one of our video templates on a WAP or Web site, enters their text in a form, submits the form, and then the customized video is made in seconds as a 3GPP file (or another format). Popular examples include 1) a beach scene where the user can have their message written in the sand and watch a wave wash it away, and 2) a birthday greeting where a cake that has a custom message written in the frosting is baked and decorated. |
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Personal Video Greetings (PVG) from Mobile Stars
What is Personal Video Greetings (PVG)?
Mobile Stars "PVG" allows subscribers to purchase personalized video greetings featuring celebrities and send entertaining messages to friends and family. |
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What does it do?
Mobile Stars "Personalized Video Greetings" technology enables on-the-fly production and delivery of personalized videos and audio messages from a wide selection of actors and well known celebrities and animated figures to any mobile or email client through a Web or WAP interface. Users choose a performer, choose the massage or greeting he wishes to send, insert the recipient's first name, insert their own name and send to any Orange client or e-mail account.
The fully operational service/technology enables editing of thousands of video and audio sequences on-the-fly in a matter of seconds. |
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the winner - Orange Partner Innovation Contest, Florida 2006
Update - October 2006
Bluestreak Network, have launched multiple rich-media products in France and are now working with 6 Orange countries.
"The Bluestreak MachBlue product was recently used within Orange France to power rich-media applciations such as Orange World TV and Orange League 1 Football.
Against some very tough competition, the product was felt by the final judging panel to be the most innovative, and commercially-viable we saw within the contest.
It is answers many of the Orange France Telecom Group multimedia requirements, and we are now looking at the possibility of rolling this product out globally."
(Steve Glagow, Director Orange Partner - Florida 2006)
'Orange is the world leader in creating compelling mobile services, and Bluestreak is deeply honoured to have won the 2006 Orange Partner Camp contest.!'
(Kelly Peters, VP Communications, Bluestreak - Florida, 2006)
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What is MachBlue™?
The MachBlue™ technology platform enables superior graphics and rich-media interactivity on mobile phones. |
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What does it do?
The MachBlue™ technology platform that enhance navigation, graphical display, and device functionality. Based on a device-optimized implementation of Flash® and ActionScript, it allows Orange development teams and third parties to use Macromedia® Flash® MX, in conjunction with MachBlue™ Studio, to create compelling applications and navigators for Orange in record time.
The MachBlue™ platform is also available for digital television set-top boxes, allowing cable, satellite, and IPTV operators to deploy the same types of compelling, branded user experiences simultaneously to both TV and mobile subscribers. |
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