27-28 September 2011

London, UK

This event has been developed to bring together mobile operators and app developers from across Europe and the Middle East. You’ll learn how to effectively market and distribute apps to reach the widest possible audience and how apps can be used as a differentiator to attract and retain customers. In addition, you will hear how to work with app developers to create your own branded apps.

Orange is to present ‘Establishing how the operator can inspire the app economy’ on Wednesday, 27 September, where you’ll learn:

how operators can play a meaningful role in the app ecosystem

why the customer is still king when it comes to choosing apps

how understanding your customer can tip the balance

what’s next in app discoverability

the effect that platform choice has on your sales

what operators need to do to market and sell services to developers