Maximising Revenues from Mobile Content and Services
25-28 June 2007
Berlin, Germany

The following areas were covered during the event:

 SMS, MMS, next generation messaging
 Mobile email
 Instant messaging
 IMS
 DRM
 Mobile internet and search
 Mobile communities and user generated content
 Mobile music
 Location based services
 Mobile TV & Video
 Gaming
 M-payment

Olivier Hascoat, Director of Multimedia services, discussed developing compelling pricing and bundling strategies to drive mobile content usage, including:

 how to determine to what extent price is the main barrier to uptake and usage of mobile content and services
 how to quantify the effectiveness and long-term value of introductory price offers for mobile content and services
 how to optimise price incentives to drive the uptake and usage of data services
 how to develop an innovative service bundle to optimise value to the customer and minimise cost to the operator.