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 February 2006 |
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Welcome to the February newsletter – our first edition for 2006. We also extend our warmest wishes for the New Year!
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Steve Glagow
Orange Partner - Director |
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Orange developer centre at Chiswick – new for February 2006!
Find out about what's available at the brand new UK location
If you're ready to test your mobile solution, application or content on the Orange devices and network then visit the newest Orange developer centre at Chiswick in the UK.
Housed within the France Telecom Group R&D offices in Chiswick – the newest in the suite of worldwide developer centres – the Orange developer centre offers a well-equipped technical facility designed to provide an efficient and comfortable atmosphere for development and testing.
Free to use for all premium members of the Orange Partner programme, the worldwide developer centres in Boston, Glasgow, San Francisco, Vélizy and now Chiswick offer the latest Orange handsets and SIMs for use over the live Orange 2G and 3G networks.
Find out more about the developer centre at Chiswick and book your place at a developer centre near you >
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Orange launches the UK's first EDGE network – improving the delivery of advanced mobile services
The EDGE network complements Orange's existing 3G network
Orange now has 300 network sites enabled for Enhanced Data for GSM Evolution (EDGE) across the UK, with the intention to have over 1,500 sites enabled for EDGE by the end of the year.
The EDGE network which complements the 3G network allows our customers to benefit from faster data speeds when using advanced mobile services such as email-on-the-move, the Internet, and music and video downloads.
EDGE provides download and browsing speeds that are up to three-times faster than GPRS.
At launch, there are already a number of 3G and EDGE-enabled handsets in the Orange portfolio such as the Nokia 6280, 6630, 6680 and N70, and the SPV M5000.
In addition, Orange will also introduce two new EDGE-enabled products to the UK business market this quarter - the BlackBerry® 8700g(tm) and Business Everywhere laptop data card.
Business Everywhere users will benefit from the best network for business and seamless access to the EDGE, 3G, GPRS and Wifi networks. The BlackBerry 8700g features an Intel processor and a re-engineered device platform that supports faster Web browsing and application performance.
Across Europe, Orange now has EDGE networks in the UK, France, Slovakia, Romania, Poland and Belgium (Mobistar).
Read the full press release and find out more >
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The Mobile Web Initiative needs your feedback – respond to the Best Practice Recommendations
Developers - your feedback is requested by 17 February
If you're a developer wishing to shape the future of mobile web content – be sure to have your say.
The MWI has released a last call working draft of the Mobile Web Best Practice Recommendations document, and your input is needed by 17th February, via the Orange Partner programme.
To develop successful content, you need to understand the technical limitations of mobile browsers, the diversity of hardware that is out there, and the practical difficulties and frustrations faced by users trying to navigate from a phone keypad.
Diversity is a big issue! Launched by the World Wide Web Consortium (W3C) in May 2005, the MWI looks at improving the performance and usability of the web on mobile phones.
Orange Partner is working with France Telecom Group Research & Development (France Telecom Group R&D) to ensure that our members can get involved in influencing this important process.
It's by developers for developers, and will shape the future of mobile web content!
Become an enthusiast on the Orange Partner website, read the Best Practice Recommendations paper, and post your comments on the exclusive MWI forum – we'll ensure that your comments are fed back to the MWI!
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New on the website – the Orange France Location API
Orange Partner members you can now use the French API when developing your location-based products
The Orange Location API enables interrogation of the Orange network in a given country to establish the location of Orange customers in that country at a given time, and it can be integrated into mobile applications, providing location based services
'Direct Connection', the Location Service from Orange France is a passive location service which determines the exact location of an Orange France customer.
Using Direct Connection, content publishers can design innovative applications enabling customers to take advantage of 'local' services on the Orange World portal and Gallery.
Orange is working to ensure that APIs are available across all European operations. The Orange UK and Orange France Location APIs are the first to be commercialised.
Find out more about the Orange Location APIs and how to gain access to them >
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New on the website – the latest Orange device specs
The latest devices to be launched by Orange in January 2006
There are now even more 3G handsets to compliment the expansion of the Orange 3G and EDGE network. New on the Orange Partner website you can view the device specs for the Motorola v3x (the newest addition to the highly popular Razor range) and the Motorola E1070
The 3G devices enable our customers to take full advantage of the 3G and EDGE networks – providing them with even faster data speeds for advanced mobile services such as email-on-the-move, the Internet, and music and video downloads.
For you, our members, this allows you even more scope to develop and commercialise even more imaginative, and innovative products and solutions, to deliver value to our customers.
You can also view devices specs for the latest Orange Signature devices Motorola SLVR and L6, Samsung E770, plus the Sagem my X6-2 and the Nokia 6280.
View the latest device specs now >
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3G acceleration for 2006 – fuelled by improved international coverage, new service and transparent pricing
The adoption of third generation services is expected to rapidly increase during 2006, as mobile operators continue to rollout third generation networks alongside compelling new services.
Orange recently announced that it had struck new deals with a number of European operators, enabling our customers to use their 3G phones in 18 countries across the world.
Orange already delivers the UK's largest integrated 3G network (to over 70% of the country) and to compliment this we additionally offer 3G roaming in Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Luxembourg, Malaysia, Poland, Portugal, Singapore, Slovenia, South Africa, Spain, Sweden and Switzerland.
Currently Orange has over 300,000 3G customers in the UK and that figures is expected to rise to 1.5 million by the end of this year.
Read the full press release and learn more >
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Whitepaper download – Mobile explosion - the future of mobile technology
Investigate the latest trends and technological discoveries to help you create for the future.
A wireless life is the great challenge of the beginning of the 21st century!
This whitepaper takes a look at the extremely active role that the mobile device is playing in the movement towards greater human mobility and autonomy.
Plus, it examines the most significant aspects of the handsets, networks and services that are currently in the pipeline for the next decade.
Find out all you need to know to create a mobile product to revolutionise the future…
Download the whitepaper now >
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The promise of mobile games – by 2009 mobile games will become the second source of data revenues
After developing on the PC and home and portable consoles, games are now appearing on the mobile.
Over the next few editions of the Orange Partner newsletter we'll provide you with an exclusive insight into this growing segment, helping you to understand the essentials.
We'll look at the development of the market as whole, take a closer look at Korea and Japan (the grand masters), and games communities in the USA. Plus, we'll examine the European market and what is being done to create wider adoption.
The potential of this new segment appears to be almost as promising as mobile music, although large geographic disparities exist. While mobile games have enjoyed immense success in Asia and games communities are very popular in the USA, the European mobile market is still wide open.
In Asia mobile games have overtaken personalisation services. In the USA the creation of mobile gaming communities over the internet has been determinant in developing games. In Europe games are having trouble getting started, but we are seeing some interesting initiatives in the form of service demonstrations and tariff policies.
Read the full article and find out more >
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Mobile TV – in search of a business model
Mobile usages continue to grow, and mobile TV is taking off in Asia, Europe and the USA, yet so far no dominant business model has emerged
Over the next few editions of the Orange Partner newsletter we will explore the essentials of Mobile TV, helping you to understand the situation today, the typology of mobile content, the trends to get usage moving, the feedback so far, and the challenges of the 'broadcast' business.
In this edition we will start by looking at the essentials – the divergences that are appearing between and even within countries, both in terms of technical standards and structure of offers…
Read the full article >
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Orange & Nokia Learning Institute – Free training courses for all Orange Partner members
... a few places remain for "Gaming & Storytelling", so apply now to attend!
We told you in December's edition about a new Orange & Nokia Initiative to provide free professional training days…
Now we're pleased to let you know that due to the high level of interest that we've received, the courses are now available to all Orange Partner members (and not just premium members).
There are a few remaining places for the "Gaming & Storytelling" course taking place in France and San Francisco in February and March.
The Orange & Nokia Learning Institute courses provide a fantastic opportunity for Orange Partner members and premium members who are hungry to learn more about new ways of producing interactive applications.
The courses take the form of workshops, tutorials and seminars – lead by leading, worldwide training companies and gurus from within the industry.
Participation is free for Orange Partner members and premium members (subject to certain criteria being satisfied).
Don't miss out – find out more and apply now >
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3GSM World Congress – Fira de Barcelona – 13-16 February 2006
Orange is sponsoring the prestigious Mobile Innovation Award
This year 50,000 visitors are expected at the 3GSM World Congress in Barcelona, and 962 companies (including Orange) will be showcasing their latest mobile products, services and solutions.
We thought you might like to know about the new Mobile Innovation Award – a unique and prestigious addition to the GSM Association's Awards categories, which is being sponsored by Orange.
Orange is extremely committed to encouraging innovation and creativity in the mobile industry – so as part of the prize the Orange Partner programme has contributed a free ticket to Orange Partner Camp (including air-fares) taking place 8-10 May 2006, at The Colony Beach & Tennis Resort, Sarasota, Florida, US.
For those of you might be competing for the award the Orange Partner team wishes you the best of luck!
In addition Steve Glagow – Director of Orange Partner is one of the judges on the panel, and Sanjiv Ahuja – CEO Orange group will be presenting the award to the winner.
Find out more about the Mobile Innovation Award and 3GSM >
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Orange Partner Camp – the evolution of the award winning Orange Code Camp event
The Colony Beach & Tennis Resort, Florida – May 8-10 2006
'Code Camp – it just gets better!' said one of the delegates from our last 'camp' in France…but we didn't want to just stop there so we've evolved (not just the name of the event) but the entire programme!
We've built on the success of previous events, and our commitment to providing Orange Partner members with everything there is to know about developing and commercialising successful mobile solutions and services with Orange.
At Orange Partner Camp we'll provide you with all the technical and commercial know-how you need by bringing together device manufacturers, operating systems providers and representatives from Orange to educate and train you.
We'll give you the know-how to produce and commercialise mobile ringtones, wallpaper, games, video, music, licensed content, business solutions, mobile applications and any other services with Orange.
In a fully-charged, non-stop, 50 hours, new and existing partners will come together at Orange Partner Camp to create the future with us.
We'll help you learn, exchange ideas, network, code and test and of course…have lots of fun!
In the meantime, find out more about what happened at previous events …Opio 2005, Sarasota 2005,
Poitiers 2004 >
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Top links from the website:
What did other members of the Orange Partner programme find of interest last month?
The Orange Partner newsletter is the best way for our partners to regularly keep up with the latest market developments from Orange and the mobile industry.
To help you keep up to date we've collated the top 5 stories and articles from the newsletter and website that were of interest to our members last month (compiled using clicks per page analysis).
• The latest Orange handsets - check out 10 brand new devices on the website
• Orange Compatibility Testing - use the online tool and now benefit from the new functionality
• The Mobile Web Initiative - your opportunity to influence the evolution of mobile web standards!
• Video content providers - find out all you need to know to produce high quality video
• News in figures - September heralded Europe's biggest monthly increase of the quarter
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