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Welcome to the July edition of the Orange Partner newsletter.
In this month's edition we tell you why Orange is moving into the world of Web 2.0. You can find out how to get involved in our free event in August in San Francisco to create mash-ups and widgets for Bubbletop (our webtop product) and Pikeo (our photo sharing product).
Also, the Application Shop goes live this week with a soft launch, and we're pushing through the applications as quickly as we can to meet the deadline of Friday. There are many of you still to submit your finalised content, so please do this as soon as possible this week, as we're running out of time! (More information is in the newsletter below).

Also – hot of the press – we've launched the Orange Partner RSS feed. Sign-up to get the latest from the Orange Partner programme including the latest device specifications, news, resources and tools plus up-to date info on where you can meet us around the world.

NB: As so many of you will be on holiday next month, we'll take a break from the newsletter in August and will catch up with you again in September.

Steve Glagow
Orange Partner - Director

Orange Application Shop – soft launch this week
The Orange Application Shop wap and web sites will go live this week in the UK, with a limited range of devices so you can see what it looks like.  It won't be promoted to the consumer until the shop is fully-loaded with applications.

Many of you have already been invited to include your mobile products in the application shop and will have received instructions on the actions you need to take. We encourage you to act upon these at your earliest opportunity to ensure you are part of the forthcoming public launch in the UK. If you have already signed a contract with Cellmania, we need you to submit your products to them as soon as possible so that they can be included. If you have any issues or questions regarding the process of including your products, please contact partner.team@orange-ftgroup.com

A reminder of what the Application Shop is all about …

Complementing existing Wap and Web based routes to market, including the current Orange World and the Orange Applications Showcase for small and medium enterprises (SMEs), the Orange Application Shop offers a huge range of applications across all major platforms.

The applications are grouped in to the following categories across all major platforms:

• Communication
• Education
• Games
• Health & Fitness
• Information Management
• Music
• Personalisation
• Productivity
• Reference
• Security
• Travel
• Utilities

Each country where the Shop continues to be launched will feature either all of the above categories or a selection of them on their own country Orange Wap and Web sites.

Find out about the newest route-to-market for your applications, what it is, how it benefits you (our members) and our customers plus find out how to get your applications into the Shop >

Also, in conjunction with the Shop launch in the UK we're holding two virtual seminars on 18th July where we'll be providing you with everything you need to know from a commercial and technical perspective.

Find out more and register >

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New devices on the Orange Partner website – find out what they are
Download the latest device specifications from our website

Nokia N95
Nokia's new N95 is a tri-band GSM handset with 3G and HSDPA support. Like others in the N series it makes a big noise with its numerous bells and whistles, not the least of which is built-in GPS and a 5-megapixel camera

Samsung F300
Following on from the successful Ultra Edition range comes the unique F300 – better known as the Ultra Music Phone. This multi facetted device boasts standard phone features including a 2.0 megapixel camera, bluetooth and GPRS capabilites, plus a superb music player supporting MP3, AAC, AAC+,eAAC+ and WMA music formats as well as WMDRM and MTP download formats.

Samsung U600
The U600 is part of Samsung's new Ultra Edition Range II and boasts a plethora of features crammed into a casing that's just 11mm thick. It has a 3.2-megapixel camera on the back, an MP3 player, an FM radio, stereo Bluetooth (A2DP) and a Web browser among other things.

Sony Ericsson W200i
The music features are one of the most impressive aspects of the handset. The Walkman application is fast and easy to use and the sound quality is first rate, with a dedicated Walkman button, which allows quick access to the phone's excellent music features

SPV E650
The smart and compact quad-band SPV E650 has all the features, convenience and usability you'd expect from a smartphone, with the size and attractiveness of a normal mobile.Its Microsoft® Windows Mobile™ 6.0 platform offers high-speed data and multi media communications that make it the first device of it's kind to be launched in the UK market. Fully equipped for all your office needs, the device also boasts a powerful 2 mega-pixel camera and Bluetooth® 2.0 capabilities to help you balance work and play.

Check out all the available device specs on the Orange Partner website >

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Just launched on the Orange Partner website – subscribe to our RSS feed
Keep up to-date with the latest news from the Orange Partner programme by linking to our RSS feed

We've just launched another method of keeping you up-to-date with the latest developments from the Orange Partner programme.

There's no need to wait for the Orange Partner newsletter to get your latest 'fix' from the Orange Partner programme.

You can now receive regular updates on web content by signing up to the RSS feed, available from the homepage of our site, which will be updated with the latest news on a bi-monthly basis.

Stay informed about news, resources and tools from Orange Partner – subscribe to the RSS feed here >

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Nokia Open C Challenge – develop for a chance to win cash prizes
Developers - learn how to develop for the Nokia Open C environment and get an opportunity to win some fantastic prizes.

The Nokia Open C Challenge for all software developers in US, EMEA and Asia will be launching very soon.

You may choose to participate in one or both of the competition categories: (1) porting existing open source code to the Open C environment or (2) creating a native application in Open C.

Entrants will be judged on the quality, usability, creativity, innovation and porting difficulty of their application.

The winning submissions will earn cash prizes ranging from $10,000 to $2,000, fee airfare and accommodation at the Symbian Smartphone Show in London to participate in a final judging competition in front of some of the most powerful market influencers in the mobile industry today.

If you're interested in participating, send us an email to developers@orange-ftgroup.com with 'open_c_challenge' in the subject line and we'll send you an email to let you know once registration is open.

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Customisable aggregation portals – what are they all about?
On 9th July we're launching Bubbletop by Orange, a powerful sharing service for Internet users and we're also making available – for the first time – the Developer Platform. On August 4th and 6th we're also holding an event, where we're inviting you to join us to create widgets for Bubbletop.

Why is Orange launching a webtop product?

The aggregation portal concept has been around for a while, and we're by no means the first to enter the market.

But we're in a great position to capitalise on developments in this area, and have studied the market carefully to make sure we're in synch with the market requirements.

This independent article from Badim explains the productivity gains for users, the forecasted usage and the emerging business models enabling you to see what we're doing with Bubbletop, why we're doing it, and how you - as a developer - can benefit from widget creation.

Read the full article now >

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Telecoms services – hit the ˆ1,000 billion mark in 2007
Read through this article by Orange Badim and find out what's driving the growth in Telecoms services.

After a 5.6% increase in 2005, the world telecom services market rose once again by 5% to ˆ975 billion. The increase was mainly due to mobile services, which rose by ˆ48.4 billion in 2006 and now represent more than half the world services market (51%).

For fixed services, the increase in high-speed connections has countered the decrease in traditional voice revenue, with a ˆ11.5 billion increase for the former vs. a ˆ12.3 billion drop for the second.

For 2007, idate* is forecasting the same growth as in 2006 which should enable the telecoms services market to reach the ˆ1,000 billion mark worldwide for the first time.

While emerging countries account for less than 30% of the world market in terms of value, they represent over 70% of the world growth.

Download the full article and find out (by market share) which emerging countries are driving the world growth >

*Source: DigiWorld 2007 Idate (May 2007)

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Device innovation in Asia – view and download the presentations
View and download the presentations from the Orange Labs and Orange Partner event (held last month) at the Orange Developer Centre in Beijing.

Over 200 of you joined us to inaugurate the opening of the Orange Developer Centre in Beijing. The two day celebratory event allowed us to explore all aspects of Device Innovation in Asia and testing and commercialising with the Orange Partner.

The presentations by Orange and Orange Labs looked at all aspects of device innovation. Topics included the challenges of device innovation, future devices and handset innovation, including those for the home environment, Java for mobile and more.

Take a look at the presentations given by ACCESS, LIPS, Opera Mizi and ARM on hot topics which include Standards for Linux based applications, the Mizi platform and more…

Also get an overview of the Orange Partner programme and refresh your memory on the technical and commercial benefits for members!

View and download the presentations now >

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Free event: Mashing up and developing with Orange - 4th & 6th August 2007, San Francisco, U.S
Join us to create mash-ups and widgets and to find out about our presence in the world of web 2.0

If you're a mobile developer looking to extend your skills to web 2.0 development, or if you're an existing
desktop developer then you'll be interested to hear that Orange has extended its reach into the area of web 2.0 with the launch of Bubbletop (its desktop product) and Pikeo (its photo sharing product).

Very soon we'll also be making available – for the first time - the Developer Platform for Bubbletop and
the API for Pikeo for product integration, and we want you to be the first to get involved.

Saturday 4th August
If you're already into creating mash-ups and widgets, come along for a one-day, hands-on 'Orange C0ding C4mp' and develop with the Bubbletop developer platform and Pikeo API.

Free virtual seminars – The Application Shop (part one & two), 18 July 2007
Get the commercial and technical know-how to get your products into the newly launched Application Shop.

The Orange Application Shop (part 1): 14:00 - 15:00 (UK time), 18 July 2007
A commercial opportunity for your applications
Join this virtual seminar to look at the newly-launched Orange Application Shop web and WAP sites. Find out exactly what we're looking for, and understand how to get your products into the Shop.

Find out more and register now >

The Orange Application Shop (part 2): 15:30 – 16:30 (UK time), 18 July 2007
The technical requirements
Participate in this virtual seminar to understand the industry standard testing requirements and the Orange Compatibility testing process that your products must undergo to be considered for the Shop.

Also, find out about the Orange Compatibility endorsement, how to get it, and what it means for you.

Find out more and register now >

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LinuxWorld - 6-9 August 2007, San Francisco, U.S
Join us at LinuxWorld, one of the largest events for business and technical leaders deploying Linux and Open Source solutions.

The 2007 event has a stronger focus on mobile Linux and as the ACCESS Linux platform (ALP) is an Orange Approved Platform, we've teamed up with platinum sponsors ACCESS (who are also sponsoring the developer track) to emphasise the opportunities available for developers.

Meet us on the ACCESS stand…
Drop by and say 'hi' to Martin Wrigley, Head of Partners' technology, who'll be on the ACCESS stand throughout Tuesday 7 August and will be able to answer all your questions and queries about development, testing and commercialising with Orange.

Come and hear what we have to say in our speaking slots…

7 August 2007, 10:15 AM - 11:15 AM
Session Code: MLD1: Taking Mobile Linux Applications To Market
Speakers: Didier Diaz, SVP, Product Strategy Management, ACCESS Co. Ltd and Steve Glagow, VP, Marketing Operations, Mobile: Orange Group.

7 August 2007, 3:00 PM - 3:45 PM
Session Code: MLD5: Orange Compatibility - What is it and how do I get it?
Speakers: Martin Wrigley, Head of Partners' Technology, Orange Partners and Operations, Orange Group and Tom Chavez, Senior Product Manager, ACCESS Systems Americas, Inc.

Find out more about the speaker topics and the event >

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Sybase Techwave - August 6 -10, 2007, Las Vegas, U.S
Join us at Sybase's largest annual training conference.

The event will provide attendees with the opportunity to meet the experts, hear first-hand about new technology and products and network with industry professionals.

This year's event is described as "The Unwired Enterprise" brought to life.

Drop by the Orange Partner stand at booth No. 400 in the main hall and meet Tom Angelucci, Partner Alliance Manager – Orange Partner & Operations.

Get all your technical and commercial questions answered and if Tom can't help there and then, then he'll be able to point you in the right direction of an Orange representative who can!

Also, don't miss Steve Glagow, VP of Marketing Operations – Orange who'll be speaking in a keynote slot.

For more information on the event click here >

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Are you reading off of the same page as your fellow newsletter subscribers?

The Orange Partner newsletter is the best way for our members to regularly keep up with the latest market and technology developments from Orange and the mobile industry.

To help you keep up to date we've collated the top 5 stories and articles from the newsletter and website that were of interest to our members last month (compiled using clicks per page analysis).

• LG KE850
• France Telecom Group – 6th largest integrated operator worldwide
• Whitepaper download – Easy mobile web content using conditional CSS
• New devices – check out the specifications published on the website this month
• Sony Ericsson W610i

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