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 October 2007 |
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hello ...
Welcome to the October edition of the Orange Partner newsletter.
There are many changes taking place in the industry this month. Nokia is purchasing Navteq, and I am sure their joint developer initiative will be exciting. Also, rumours abound that AT&T is thinking of expanding in Asia. Hopefully it will not have the same negative conclusion they had when expanding into Europe two decades ago. Here at Orange Partner, we are stable and continue to offer developer and partner services that we hope you take advantage of.
A great event coming up is our 'mash-up and develop with Orange' European tour. We held this event in San Francisco earlier this year and it was hugely successful. We will now hold the European version in – London, Paris and Madrid. I hope to see you there. Please register early though as spaces are reserved quickly and we don't want you to be disappointed. We are already 75% full for the London event. |
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By the way, we are still looking for applications for the shop – and we currently have a focus on travel applications. Please submit your application today for quick feedback from us on whether we can make it available to our customers. We are already seeing much success on other categories!
Now for this edition of our Newsletter: read on to get the latest figures for Orange subscribers worldwide, an update on the battle between CDMA & GSM subscribers and find out which is the winning device in the battle of Fixed Mobile Substitution (FMS) offers.
Also, check-out the new devices on the Orange Partner website, find out how to subscribe to the RSS and see where you can meet with the Orange Partner team in October.
Have a fun Halloween at the end of the month!
Steve Glagow
VP - Orange Marketing Operations |
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Sell your mobile applications – right now – direct to Orange customers
Get your product in front of a potential 15 million + customers base in the UK alone!
You'll know from our recent communications with you, that we've launched the Orange Application Shop in the UK. Many thanks for to those of you who have already submitted your application(s) to us for consideration and possible inclusion in the Shop. We've been in-undated with some fantastic products!
But it doesn't stop there…
The Shop will be launched in more European countries over the coming months and will be accessible direct from the local country web and wap sites. E.g.: in the UK customers buy applications via the www.orange.co.uk web and Orange World wap sites.
If your product is the next best-selling app and you're looking for a new distribution route then submit it to us now! You can sell your products direct to Orange and France Telecom customers across the world.
Right now we're looking for mobile applications across all categories and particularly in the 'travel' category for distribution in the UK.
If we think it will sell, you can have it on the market in a matter of weeks.
Find out more >
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New devices on the Orange Partner website – find out what they are
Download the latest device specifications from our website
LG Shine KE770
The highly popular LG Black Label Series has a new member to its collection – the LG KE770 Shine which is a candy bar version of the stylish LG KE970 Shine. Key features include1.7 Inch TFT 262k colour screen with mirror effect, bluetooth® and EDGE technology, 2 megapixel camera with LED flash & digital zoom and music player.
Nokia 6500 Classic
There's a 240x320 pixel display in 16 million colours, a 2 megapixel camera with flash, dual-band 3G (850/2100 MHz), an MP3 player and stereo output to wired headphones (the 6500 Classic does not appear to support stereo Bluetooth). The Classic's battery gives up to 5.5 hours talk and 1GB of internal memory.
Nokia 6500 Slide
The Slide is a fully featured 3G phone with video calling. It also has dual-band UMTS and quad-band GSM, plus GPRS and EDGE data which means that the 6500 Slide can be used worldwide. The screen is a pretty large 2.2" 240x320 pixel panel in 16 million colours. It has integrated FM radio and TV out function and a 3.2 megapixel unit with Carl Zeiss optics, dual flash, autofocus and VGA-resolution video capture.
Nokia 2630
The Nokia 2630 has a VGA camera with 4x zoom, Bluetooth, GPRS, email, and MMS capability with and FM radio with One Touch shortcut access key.
Samsung F210
The Samsung F210 is an upgraded version of the Samsung X830 "Blush" phone and it shares the X830's unusual format. The F210's slim form factor (just 88 x 31 x 20mm) and the unusual 128 x 220 pixel display make the handset look very much like a compact media player. The F210 comes with a much more conventional (although very slim) number pad, plus a microSD slot in addition to the 1GB of internal memory in the phone.
Samsung G600
The Samsung G600 has an astonishing 5 Megapixel camera, auto focus and flash. It also includes an in-built FM Radio, a multi format Music Player and Bluetooth capabilities with a wireless stereo headset.
Samsung P260
The Samsung supports UMA VOIP access with a 240x320 pixel display, MP3 player, Bluetooth and microSD expandable memory. It's a GSM-only device supporting GPRS and EDGE data.
Check out all the available device specs on the Orange Partner website >
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Orange Partner RSS feed – subscribe now
Keep up to-date with the latest news from the Orange Partner programme by subscribing to our RSS feed
The feed's available from the homepage of our site and allows you to stay informed about news, resources and tools from Orange Partner.
Subscribe to the RSS feed here >
Since we launched the RSS feed we've had some fantastic feedback – so thank you to those of you who've been writing in to us. We've been listening to your comments and we're constantly improving the RSS feed to meet your needs.
If you have comments, keep them coming in by sending us an email to developers@orange.com with RSS_feed in the subject line.
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Latest figures – Orange has 163 million customers worldwide
Get the breakdown of mobile subscribers by country
If you're developing mobile and fixed-line products for commercialisation via Orange and the France Telecom Group, then get our latest customer figures from this report compiled by Orange Badim.
For mobile you can find out the countries in which we operate globally (broken down by country), the shareholder stake we have in each operation, the brand we use and the customers we have.
In addition you can find out what the France Telecom fixed line business interests in each of the countries sites.
Read now >
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CDMA vs. GSM – still a long lead for GSM, even in emerging countries
Get the latest figures on global subscriptions of CDMA and GSM, from this report compiled by Orange Badim
There has been an increase of 73 million new CDMA (cdmaOne, CDMA2000 1X & 1XEV-DO) subscribers (reported by the CDMA Development Group). However, despite this, GSM still takes the lead globally.
Asia is currently accounts for more than 939 million GSM subscribers (against only 156 million CDMA subscribers) making it the biggest market worldwide.
Central Europe holds more than 363 million GSM subscribers with only 2 million CDMA subscribers (in June 2007). In parallel there are more than 11 million fixed lines for an average penetration rate of 32% and 72 million Internet users.
Read the full article and get the full figures for Asia, Central Europe, Africa and MENA >
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Unlimited strategies in mobile data services
Read though this article compiled by Orange Badim and find out how the principle of the 'unlimited offer' is affecting mobile pricing strategies
Originating in the United States and providing highly popular in Japan, the principle of the 'unlimited offer' is now affecting mobile pricing strategies.
The offers first appeared in 'voice' and are now permeating 'data' offerings, at a time when mobile portals are opening up to Web services. This is causing mobile operators to increase the use of an open mobile Internet environment and defend the mobile's position as a distribution channel in the race for new revenue.
Introduced in 1998 by AT&T Wireless in the United States, the rate at which they have spread in the past five years has helped to triple the country's voice traffic and maintain ARPU despite a drop in prices.
In Europe, unlimited voice offerings increased between 2000 and 2003 and since then this pricing model as been used to help in the fight against decreasing voice ARPU.
Today, faced with the drop in voice revenue, operators are transposing the unlimited model to mobile data services in the hope of increasing use and thus generating new revenue.
Read the full article and find out the full impact of 'unlimited' offers on pricing strategies, subscriber numbers and ARPU globally >
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Homezone or technology terminal? May the best offer win
Read through this article compiled by Orange Badim and find out about the competition between convergent mobile/WiFi terminals and FMS (fixed mobile substitution) offers (aka. Homezone offers).
During Summer 2006, convergence saw the light of day in France. While Neuf Cegetel was launching its TWIN telephone, Orange presented Unik, a convergent offer priced at €10 a month with three bi-mode mobile/WiFi terminals.
One year later, these first two pioneering offers have attracted much interest. The market finally took off, with nearly 300,000 Unik phones sold by Orange in late June, half of which were purchased during the three preceding months.
In Germany, according to a Study led by Cap Gemini, 17 million German households (i.e. 45% of the population) were interested in fixed-to-mobile substitution offers, also known as "homezones". The operators, however, have differing opinions.
Read the full article and find out which offers have been successful and why despite the various problems for operators, Europe remains the international leader in the convergence market >
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Mash-up and develop with Orange – European tour dates announced
Last week we announced the opening of registration for our forthcoming 'mash-up and develop with Orange' events in Europe…
6 & 7 November, London – UK
27 & 28 November, Paris – France
11 & 12 December, Madrid – Spain
What will happen?
We'll kick-off the two day event with a commercial overview to provide you with detailed information on what Orange and France Telecom are doing in the world of web.2.0 and why. We'll cover the benefits of developing mash-ups and widgets, plus give you an insight into the APIs that we'll be imminently launching.
This will be followed by a 1 ½ day Code Camp for the techies amongst you. You'll be split into groups depending on your level of experience and you'll be able to get really stuck-in to coding and development with hands-on help from the Bubbletop, Pikeo and Design and Usability teams.
In the afternoon of the second day we'll take a look at the best mash-ups and widgets and award prizes to the winners!
Many of you have already registered, but if you haven't and you're interested in attending, then register now to avoid disappointment.
Click here to find out more and register now >
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Symbian Smartphone Show - 16 – 17 October 2007
Excel Centre, London
Orange Partner is once again delighted to be a part of the annual Symbian Smartphone Show this October.
If you're developing and selling applications, then we want to talk to you….
Come and meet the team at stand 3.
Visit us at the stand and we'll tell you about the brand new commercial opportunities available to you…and you may even win a prize!
Find out more >
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CTIA Wireless IT and Entertainment - 23-25 October 2007
The Moscone Center, San Francisco
Orange Partner is again involved in one of the largest wireless data events in the industry: CTIA.
Our presence this year is bigger than ever before – here's a hint on how to find us – go shopping….
Visit us at booth 1341…where you'll be able to:
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Speak to our 'shop keepers' on the stand and find out how to get your products into our Shop, for distribution to Orange customers in the UK and the other countries in which we'll be launching soon. |
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Demo your mobile application to us – and if we think it's a winner (the 'best of the best' in its category) you'll have a chance to win an Orange phone plus some fantastic Orange goodies. |
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Pick up a raffle ticket for a chance to win prizes throughout the three days of the event (details of the prize draw times will be available on the stand). |
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Get more information on the WIP and Orange party. |
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Pick-up a raffle ticket for prize-draws that will be taking place at the party, happening straight after the exhibition closes, on Tuesday 23 October. |
Find out more >
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Broadband Thursday: 7pm - 18 October 2007, Paris, France
Bastille Design Centre,
4 boulevard Richard Lenoir
Paris, France
If you're based in France with a vested interest in broadband innovation, we thought that you'd like to know…
Our colleagues based in France hold a monthly event – Broadband Thursday – and you might be interested in getting involved.
What's it about?
On a monthly basis, key players from the broadband industry gather together with representatives from Orange and the France Telecom Group to foster broadband innovation.
Who participates?
Key decision makers, CEOs, VPs of Business Development of companies involved in broadband projects (communication, content, home automation, health & security services, etc.).
The companies include ISPs, start-up companies, Venture Capitalists, partners & associates of large companies that need broadband for their business
What takes place?
They beauty of the event is that the agenda each month is dynamic!
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1 hour in which 4 companies are interviewed by an entrepreneur about their broadband project or needs. |
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1 ½ of networking between the attendees. |
How do I register to attend?
If you're interested in attending please send a company profile with a description of your broadband projects to the Broadband Thursday team contact@broadbandthursday.com.
The 1st Broadband Thursday event took place on Sept 6th with 150 attendees. More info and a podcast are available on www.broadbandthursday.com.
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Are you reading off of the same page as your fellow newsletter subscribers?The Orange Partner newsletter is the best way for our members to regularly keep up with the latest market and technology developments from Orange and the mobile industry.
To help you keep up to date we've collated the top 5 stories and articles from the newsletter and website that were of interest to our members last month (compiled using clicks per page analysis).
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