Orange unveils its new industrial project, "conquests 2015"

Stéphane Richard, Chief Executive Officer of France Telecom-Orange unveiled his Group-wide industrial project to the press on Monday, 5 July. This five-year action plan, called "conquests 2015", is aimed at setting out the challenges and perspectives that lie ahead, clarifying the Group’s business activities and regaining a sense of conquest and pride within the company.

Three major challenges shaped the plan:

 an unprecedented social crisis in France

 a fast-changing ecosystem as technological development continues to accelerate, bringing with it new uses, and in particular image-based services. By 2020, some 50 billion connected devices will be in use across the world. Even today, six trillion bytes are carried over the Internet every month, and YouTube hosts the equivalent of 2,000 years of video. It is in this context that customers expect irreproachable service quality, customised billing plans and security of personal data, etc.

 a tense competitive and regulatory environment: the incursion of new actors from the Internet world; the impact of lower regulated tariffs on the wholesale market, etc.

To meet these challenges, Orange has resorted to an innovative "co-development" methodology that has brought together employees from across the Group, from both its business lines and its countries. The first phase began in March in which groups of around 50 people met to define the broad outlines. These were then reworked by around 500 managers from every country and business line, who then went back to share these joint reflections with their teams. The "conquests 2015", project grew out of the convergence of all these discussions.

  download the full press release