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Want an insight into the mobile market?

In this section we have put together useful articles, reports and papers from the mobile industry that will give you an insight into developing successful mobile applications, content and solutions for Orange customers.

Owing to the confidential nature of these documents, many are only available to premium members and contracted partners.

 broadband
 convergence
 devices
 e-wellness
 mobile application and content
 mobile gaming
 mobile multimedia
 mobile music
 mobile TV
 the growth of 3G
 the international market
 web 2.0

broadband

home networks in the spotlight

The spread of home networks is a consequence of the mass influx of broadband to European homes and the growing number of interconnectable devices developed by manufacturers.

From remote access to storage, media centres and home automation, we take a look at home networks possibilities.

 download the article

Published:
July 
2008
Broadband: comparing fixed and mobile penetration

At the end of June 2007 there was a rise of 46% broadband customers over one year.

Get a breakdown by country and find out which Western European countries are benefiting by this rapid development.

 download the article

Published:
December 
2007

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convergence  

the widget: a small gadget with great potential

Find out how widgets are being used to revolutionise personalised content for the desktop, mobile, TV and as interactive and CRM tools.

Plus find out what operators are doing in this space.

 download the article

Published:
November 
2007
Homezone or technology terminal? may the best offer win

Find out about the competition between convergent mobile/WiFi terminals and FMS (fixed mobile substitution) offers (aka. homezone offers)…

 download the article

Published:
October 
2007

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devices

Mobile OS: the boom in dedicated applications...

Although the operating systems (OS) market is dominated by Symbian and Linux, there are significant geographic disparities.

Find out the breakdown by operating systems sales and market share.

 download the article

Published:
May 2008
Mobile handset sales: growth continues

1 billion mobile handsets were shipped by mobile handset manufacturers in 2006.

Find out the breakdown by manufacturer, by technology and by operating system.

 download the article

Published: February
2007

Handsets for emerging markets

Find out about what is being done in emerging markets to increase the uptake of mobile phones...

 download the article

Published:
November 2005
Find out the global number of sales by vendor and technology

Strategy Analytics reports that the second quarter of 2005 saw an acceleration in handset sales with operators buying 185 million units from manufacturers (+16% year-on-year, + 10% compared to Q1 2005)…
 download the article

Published: October 2005
 

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e-wellness

e-wellness: a new territory for operators

On Saturday morning, Nicholas, carrying an electrocardiogram connected to his mobile, has just completed his fourth lap of the park. He bumps into Claire doing some stretches, armed with a pedometer that communicates with her MP3 player. Stretched out next to her in the grass, Peter receives an SMS on his mobile phone giving him advice on gradually giving up smoking.

What do these three people have in common? They're all users of e-wellness services. So which market does this term describe and where can operators, and developers, fit into it?

Find out more, and get inspired to enter this growing market...

 download the article

Published:
July 
2008

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mobile applications and content

Customisable aggregation portal usage kicks off in Europe

This article provides the latest stats, on customisable aggregation portal usage across Europe...

Aggregation portals offer a private homepage where users can decide on the content and format, examples being Netvibes, My Yahoo and Bubbletop!

 download the article

Published:
March
2008
Mobile:
the latest trend in instant messaging

48% of young French and Spanish people and 47% of young Italians want to see instant messaging on their mobile phone.
The customer need has been clearly identified. What's more, users are prepared to pay for it…

 download the article

Published: 
November
2007

Unlimited strategies in mobile data services

Originating in the United States and providing highly popular in Japan, the principle of the 'unlimited offer' is now affecting mobile pricing strategies.
Find out how…

 download the article

Published:
October
2007
Mobile browsers:
let the battle of the Three begin

Following the launch of Opera's mobile browser (Opera Mini) in 2006 it's now the turn of Microsoft and Mozilla to take an interest in this market...

 download the article

Published: 
September
2007

Customisable aggregation portals – what are they all about?

Read about the productivity gains for users, the forecasted usage and the emerging business models...

 download the article

Published:
July
2007
Easy mobile web content using conditional CSS

Read through this whitepaper by Orange Labs, Boston and find out why serving out customised mobile web content doesn't have to be difficult and doesn't have to rely on technologies not already in wide use.

 download the article

Published:
June 2007
RSS: not just for news anymore

This whitepaper examines how RSS is emerging as a standard for distributing emerging data...

 download the article

Published:
February
2007
The contactless – but not "interest-less" - mobile The development of contactless technology is opening up new horizons for the mobile, such as
m-payment, m-ticketing, m-banking.

Among the different types of wireless access (Bluetooth, infrared etc), the incorporation of RFID9 cards in mobile phones heralds a profound mutation of the mobile...

 download the article

Published:
January
2007

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mobile gaming   

The promise of mobile games - Part 4

In the final part of this four part series we take a closer look at the European market which is experiencing a timid start for mobile games...

 download the article

Published:
July 2006
The promise of mobile games - Part 3

In the third part of this feature we take a closer look at gaming communities in the USA...

 download the article

Published:
April 2006
The promise of mobile games - Part 2

The second part of this feature takes a closer look at Korea and Japan, the mobile games grand masters...

 download the article

Published: 
March 2006
 

The promise of mobile games - Part 1

After developing on the PC and home and portable consoles, games are now appearing on the mobile...

 download the article

Published:
February 2006
Keeping ahead of the Game

Who invented the mobile game? That question is nigh-on impossible to answer but French company In Fusio certainly has a decent claim to being one of the first...

 download the article

Published: 
July 2005
 

Girls behaving gamely

It's a no brainer that girls like their mobiles. So why aren't game publishers and developers doing more to stimulate the female half of the mobile universe?

 download the article

Published: 
June 2005

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mobile multimedia   

Mobile multimedia – the weight of mobile data

Learn about the growth of mobile multimedia and look at the trends...

 download the article

Published:
November 2005

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mobile music   

Mobile Music – mobiles practice their scales
Part 4 (final)

In the final part of this series, we take a look at how handsets have evolved over the past few years...

 download the article

Published:
February
2007
Mobile Music – mobiles practice their scales
Part 3

In the third part of this series, we take a look at four successful music services...

 download the article

Published:
December 2006
Mobile Music – mobiles practice their scales
Part 2

In the second part of this series we take a look at the services and levers for usage development of Mobile TV...
 download the article

Published:
September 2006
Mobile Music – mobiles practice their scales
Part 1

Music on mobiles is fast becoming a key component of operators' offerings. With the development of broadband networks and the appearance of music-dedicated handsets...

 download the article

Published:
August 2006

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mobile TV   

Mobile Television:
time to choose

Nearly three years after the initial tests, the results of broadcast TV are less than reassuring, despite commercial success in Asia and Italy. Read this article to find about the successes, the debates and uncertainties…

 download the article

Published:
November 
2007
Mobile TV – in search of a business model 
Part 4

In the final part of this four part series of articles on Mobile TV, we examine the challenges of the "broadcast" business model and the even further challenge of convergence...

 download the article

Published:
July 
2006
Mobile TV – in search of a business model 
Part 3

Let's understand the trends that will get usage moving in the third part of this feature written by Orange Badim...

 download the article

Published:
April 2006
Mobile TV – in search of a business model 
Part 2

In the second part of this feature on mobile TV market we take a closer look at the typology of mobile TV content.

 download the article

Published: 
March
2006
 

Mobile TV – in search of a business model 
Part 1

Mobile usages continue to grow, and mobile TV is taking off in Asia, Europe and the USA, yet so far no dominant business model has emerged...

 download the article

Published:
February
2006

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the growth of 3G   

Seven out of ten Western European users on 3G by 2011

A surge in 3G take-up is forecast for 2010, thanks to falling sales prices, widespread adoption of flat-rate pricing for broadband services (in particular for mobile Internet), increased campaigns to encourage mobile usage and handset subsidies.

 download the article

Published: 
June 2008

Mobile and 3G bases worldwide

An insight into the global mobile telecoms market...

According to initial estimates by Informa, there were more than 3.2 billion mobile customers worldwide at the end of 2007, providing growth in the global mobile base of more than 6% in one year.

 download the article

Published:
March
2008

A look at all
aspects of 3G

The global 3G market has hit 'cruising speed'

Read this article and find out everything you need to know about 3G; customer numbers, the technology and the marketing initiatives of Operators that are contributing to the global 'take-up'.

 download the article

Published: 
December 2007

3G subs' base -
World and Europe

3G subscriptions near the 100 million threshold. Find the breakdown of subs at the end December 2006.

 download the article

Published:
January 2007

Which regions have the highest growth? Asian and European

Find out where the areas of growth are by region (Asia and Europe) and by standard…

 download the article

Published: 
February 2005

A snapshot of the latest statistics (Asian and European)

September heralded Europe's biggest monthly increase of the quarter…

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Published:
November 2005
 

Asian & European customer bases

With 1.56 million new customers recruited in August, the W-CDMA base reached 31.2 million, almost twice as big as that of the rival standard CDMA2000 1xEV-DO…

 download the article

Published: 
October 2005
Which regions have the highest growth? Asian and European

Find out where the areas of growth are by region (Asia and Europe) and by standard…

 download the article

Published: 
February 2005

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the international market   

Mobile ARPU third quarter decline -
curbed by data

Data comes to the rescue of voice.

In Europe there has been a 5% fall in the average revenue per user (ARPU).

Get the full blended ARPU rates and data as a percentage of blended ARPU across the European operators.

 download the article

Published: February 
2008
 

Orange - 167 million customers worldwide

Orange France remains our largest market with 23.504 million subscribers; the UK is second with 15.4 million followed by Spain with 10.921 million.

Find out where the Orange brand operates and the location of our biggest markets.

 download the article

Published:
February 2008
Mobile churn rates continue to fall in Europe

The churn rate of European mobile operators is continuing the slow decline that began nearly two years ago, falling under the 1.5% per month barrier for the first time in the second quarter.

Find out what factors caused this drop and which Operators are 'top of class' in keeping their customers.

 download the article

Published: December 
2007
 

Almost 160 million
W-CDMA customers worldwide

With nearly 40 million new customers over the past two quarters, W-CDMA subscribers around the world almost reached the 160 million mark in September, i.e. twice as many as 14 months ago.

 download the article

Published:
November 
2007
CDMA vs. GSM - still a long lead for GSM, even in emerging countries

Despite the increase of 73 million new CDMA subscribers last year GSM still takes the lead globally.
Read the full article and get the figures for Asia, Central Europe, Africa and MENA.

 download the article

Published: October 
2007
 

Latest figures -
Orange has 163 million customers worldwide

If you're developing mobile and fixed-line products for commercialisation via Orange and the France Telecom Group, then get our latest customer figures from this report.

 download the article

Published:
October 
2007
SMS: biggest revenue earner for operators in emerging markets

Read through this article and find out about how much revenue SMS accounts for and the current global predictions for the future...

 download the article

Published: September
2007
 

Telecoms services – hit the 1,000 billion mark in 2007

Read through this article and find out what's driving the growth in Telecoms services...

 download the article

Published: July 2007 

the main integrated operators: 2006 results

Read through this article and find out where the world's largest integrated operators rank in terms of margins, turnover, investment and debt.
 download the article

Published: June 2007 

Average Revenue per User: Europe 2006

Take a look at the official European mobile operators Average Revenue per User (ARPU) results for 2006.

 download the article

Published: March
2007
 

Prepaid mobile: Europe is moving to contracts

Read about the European mobile base evolution of prepaid vs post-paid contracts.

 download the article

Published: February
2007
 

European mobile base:
100% penetration!

We take a closer look at SIM penetration rate in Europe and Worldwide at the end of 2006.

 download the article

Published: January
2007
 

European customer base

An update on the latest country-by-country figures for September.

 download the article

Published: December
2006
 

European mobile market evolution

We take a closer look at the monthly new customers in a country-by-country breakdown of nine European countries. Plus learn about the breakdown between pre and post paid customers.

 download the article

Published: March
2006
 

Spain's fast-growing market

Read through our in-depth case study on Amena (the newest Orange and France Telecom Group operation) and find out everything there is to know about Spain – the fifth largest European market.

 download the article

Published: December 2005
Market analysis

Here we take a quick look at some high level trends in Europe for the first half of 2005.

 download the article

Published: October 2005
 

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web 2.0

Widespread use of
Web 2.0 kicks-off

Get the latest stats and trends on the use of widgets and social networking across Europe.

 download the article

Published:
March 
2008
video online in Europe: growth and creation of value

Far from replacing television, watching videos online appears to be in addition to other image viewing and entertainment practices. Nearly a quarter of the top 25 most-visited Internet sites are those which offer videos, and 28% of European Internet users view videos online in Western Europe.

 download the article

Published:
September 
2008

(back to top)

video online in Europe: growth and creation of value

Far from replacing television, watching videos online appears to be in addition to other image viewing and entertainment practices. Nearly a quarter of the top 25 most-visited Internet sites are those which offer videos, and 28% of European Internet users view videos online in Western Europe.

download the article

e-wellness: a new territory for operators

On Saturday morning, Nicholas, carrying an electrocardiogram connected to his mobile, has just completed his fourth lap of the park. He bumps into Claire doing some stretches, armed with a pedometer that communicates with her MP3 player. Stretched out next to her in the grass, Peter receives an SMS on his mobile phone giving him advice on gradually giving up smoking.

download the article