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The easiest and most successful route into Orange for mobile games is via Orange Partner, and then through a group level aggregator or distributor. Our current primary mobile games aggregator is Advanced Mobile Solutions (AMS). They'll work with you to get your product seen by the relevant Orange country.

 

The most popular format for games obviously differs depending on which Orange country you're in.
For example, Java games are dominant in France, UK, Netherlands, Romania and Switzerland, while Eastern European customers prefer SMS and WAP. Generally, our downloadable games catalogue concentrates on high quality products which can be promoted through local advertising campaigns.

 

(And did you know… Juniper Research predicts that by 2009 mobile games will become the second source of data revenues after music?)

 

Here's a general idea of the current Orange requirements for games. Do you have any of these?

 3D Games (Symbian, Smartphone o/s)
 Flash games (Orange France)
 Connected games using E2E / Terraplay (Q3+)
 Locally appealing licences (UK / FR / ES)
 "Face book" games (interesting converged gaming development) 
 Touch screen ports (Q4+)
 Games for the Blackberry

'Orange mobile routes-to-market' partner days

We've got three clear mobile routes-to-market – come and show us your applications, games and VOD products...
find out more