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The Orange Start-Up programme has been set up to help start-up and young companies who have ideas for innovative converged products and services of interest to our customer base.


Through the programme, start-ups are given the opportunity to undertake a full commercial trial with a live customer base, to test the viability of their idea.


If the trial succeeds, the idea will then be commercialised with Orange.

Orange Partner works with our Start-Up programme colleagues, helping to identify likely candidates for the programme from among our premium members and contracted partners.


find out more...

 how does the Orange Start-Up programme work?
 the Orange Start-Up programme in figures
 what service areas are we interested in?
 how are likely propositions identified?
 what additional financial support is available?
 getting in touch with the Orange Start-Up programme

how does the Orange Start-Up programme work?


The Orange Start-Up programme aims to support 'open innovation', stimulating partnerships with innovative and young companies worldwide, to launch new converged services.


The programme identifies and supports start-up or young businesses, with great ideas for innovative new services, which are of interest to Orange customers.


Once a start-up with a great idea has been identified, they will be given access to a live customer base to commercially trial their idea.


The trial is undertaken with no integration to existing Orange services to minimise delay and impact on the network – any interface with the network required must be undertaken manually.


The product will need to be branded Orange.


Trials last for a maximum of 3 months – the emphasis of the programme is to get results and answers quickly for start-ups, using minimum resources.


If the trial is successful and proves that our customers do indeed want this product, then it will be taken through the steps needed for commercialisation.


Through the programme successes, Orange is able to ensure our customers have access to the latest services, without becoming an expert in all these areas ourselves.


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the Orange Start-Up programme in figures


Since 2006...

 over 200 propositions identified
 over 100 introductory engagements
 10 partnerships signed
 4 new services launched


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what service areas are we interested in?


The Orange Start-Up programme focuses on ideas for innovative converged products and services in the following areas...

 WEB and Mobile 2.0
 Audience and Advertising business models and revenues
 Communities
 UGC
 Social networking
 Media & Entertainment
 Enterprise 2.0
 Web and Mobile Convergence.


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how are likely propositions identified?


The Orange Start-Up programme works with colleagues across the Orange France Telecom Group to identify likely propositions for programme support.


Orange Partner works closely with the Start-Up programme, helping to identify premium members and contracted partners who have ideas or products which we feel would benefit from the opportunities and resources offered by the programme.


The programme also work directly with start-ups and the venture capital community, to help identify new service ideas and solutions.


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what additional financial support is available?


Start-up and young companies often need of financial support.


If a young company has a great idea, which our customers may love, the Start-Up programme will work with contacts in the Venture Capital community to support fundraising.


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getting in touch with the Orange Start-Up programme


Orange Partner work closely with the Orange Start-Up programme.


Is your product or service a suitable candidate for the Start-Up programme?


If we think so, we will discuss with you before putting it forward to the
Orange Start-Up programme.


If you think so, please contact us and submit your product using our Product Submission Form - you'll need to be (or become) an Orange Partner Premium Member or Contracted Partner to share details with us, confidentially.

We can then discuss your innovative product or service idea with you, before putting it forward to the Orange Start-Up programme.


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A new route to market with the Orange Start-Up programme


If you are a Premium Member or Contracted Partner, and  think your product or service is suitable for the Orange Start-Up programme, please submit it to us now