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La collection
"La collection" is a quarterly illustration of converged products developed by Orange and 3rd parties, revealed four times a year.
Each time La collection is revealed, the products featured are highlighted to press and analysts in Paris, and then details are made available to all.
The actual products are available (or shortly to be made available) within one or more of our countries.
La collection
spring 08 |
With La collection spring 08 - we take you beyond the known frontiers of multimedia communications to explore new horizons, as always with the goal of simplifying and improving the end-user's life in a number of different ways.
Orange is now exploring two new territories as it expands into new areas that concern everyone:
 healthcare and well-being
online services and advertising
Gain inspiration from the products featured within la collection. You could be in there next time...
 download the complete La collection spring 08
Or visit the La collection spring 08 website
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Orange customer segmentation
| Orange customer profiles |
Our customers know what they want. So we make it our business to work closely with them to understand what mobile applications and content they're interested in, to provide them with suitable solutions … with you!
To do this, we segment our consumer market into very clear segments, and divide our devices into eight clear categories...
Contact us at developers@orange.com to talk to us more about the segmentation approach under NDA. |
understand
our customers |
This presentation explores the Orange approach to segmentation - giving you insight into the reasons and profiles behind each of our customer groupings, so that you can get to know the customer we're all trying to reach...
download the presentation
(premium members and contracted partners)
The presentation was given at Orange Partner Camp,
Cape Canaveral, in April 2007. |
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Orange design and brand strategy
understand
the brand
and design guidelines |
This presentation gives you valuable insight into how to adhere to the Orange guidelines - a necessity for any Orange-branded or co-branded product.
 download the presentation
(premium members and contracted partners)
The presentation was given at Orange Partner Camp,
Cape Canaveral, in April 2007. |
| the challenge of designing products for Orange |
This presentation provides the user experience of an application or service associated with Orange, is a major element of our brand identity, so this session will be essential for people thinking of developing Orange-branded services, and still of interest if you're producing stand-alone applications.
download the presentation
The presentation was given at Orange Partner Camp, Cape Canaveral, in April 2007. |
| the importance of the Orange brand |
This presentation provides you with an overview of the Orange brand, what it means to us, to you, and to our customers.
download the presentation
(premium members and contracted partners)
The presentation was given at Orange Partner Camp,
Cape Canaveral, in April 2007. |
| lipstick on a pig |
This presentation describes how to bring together research and the design process to make better products and services, right across the customer's journey.
download the presentation
The presentation was given at Orange Partner Camp, Florida, in May 2006 by the Director of Product Experience,
Orange France Telecom Group. |
| usability - how to design for the ultimate end-to-end experience |
This presentation take a look at the ideal user experience on any handset with an Orange customised user interface, and explore what we see as the steps for downloading applications from an Orange device.
You'll be able to use these tips for developing to achieve the ultimate interaction with the end user.
download the presentation
The presentation was given at Orange Partner Camp, Florida, in May 2006 by the Product Experience Manager,
Orange France Telecom Group. |
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Orange device strategy
| device strategy and categorisation |
To guide you in the right direction for development,
learn about how our range of signature phones links in with our device categorisation and consumer segmentation.
find out more |
| the Orange devices |
This presentation describes what a 'signature device' is? How we determine the range? How we select our manufacturers? And what's an 'embedded application'.
download the presentation
(premium members and contracted partners)
The presentation was given at Orange Partner Camp,
Cape Canaveral, in April 2007. |
| The Orange device strategy |
This presentation is based on the Orange segmented product requirements document, which is produced twice yearly, covering our device requirements over a rolling three year period.
Find out how we decide on specifications, and how they fit in with our device segmentation strategy…
download the presentation
The presentation was given at Orange Code Camp, Opio, in October 2005 by the senior device strategy manager,
Orange France Telecom Group. |
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Orange multimedia strategy
| personalisation and music |
This presentation describes the Orange approach to music downloads – through the 'Orange music shop' (an a-la-carte download tool available in UK, Spain, France and Switzerland) plus 'Orange music cast' (streaming radio services) on trial in France.
download the presentation
This presentation was given at Orange Partner Camp, Florida, in May 2006 by the Music and Personalisation Product Manager,
Orange France Telecom Group. |
| video and mobile TV |
Find out about the Orange strategy on content and how we are delivering content to our customers via mobile TV rich media players. Where are we with the different approaches? What does the audience think?
download the presentation
This presentation was given at Orange Partner Camp, Florida, in May 2006 by the Video Services Product Manager,
Orange France Telecom Group. |
| Digital Rights Management |
Whether you're technical or commercial, you'll be interested in Digital Rights Management (DRM).
DRM technology defines users' rights to digital content, allowing content owners to limit who sees what and when, what can be changed, what can be viewed for a certain price, what can be distributed to whom, and what can be printed, copied or forwarded.
DRM is vital to distributing content and is all about managing to strike a workable balance between copyright ownership and fair use of content
download the presentation
The presentation was given at Orange Partner Camp, Florida, in May 2006 by the Industry Relations Manager,
Orange France Telecom Group. |
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Orange emerging markets
| the emerging markets |
How much do you know about countries outside Europe in which Orange is also present?
Did you know that these operations are growing extremely fast in terms of customer numbers and services offered?
This presentation gives you an overview of where Orange operates globally, what these networks already offer their customers and the potential in these exciting markets.
download the presentation
The presentation was given at Orange Partner Camp, Florida, in May 2006 by
Orange France Telecom Group. |
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what types of solutions are we interested in?
Take a look at the following categories to find out what we're interested in from you.
find out more
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