ORANGE ANNOUNCES DEDICATED APPLICATION SHOP

Orange Partner Camp, Cadiz, Spain, Monday 23rd October 2006:  Orange today announces its first ever Application Shop, offering consumers a 'one-stop' shop to download applications for personal use. The shop, which will launch this year, also provides a brand new route to market for members of the Orange Partner programme.

The announcement further demonstrates Orange's commitment to and substantial investment in the partner and developer community through the Orange Partner programme. Members of the programme currently benefit from access to online technical information; testing tools; commercial support; development assistance; regular communication; training and the use of the worldwide Developer Centres. The Application Shop is a substantial new benefit of the programme, opening up an additional marketplace for Orange Partner products.

The Application Shop is designed to complement existing wap and web based routes to market, including the current Orange World and the Orange Applications Showcase for small and medium enterprises (SMEs) it will offer a huge range of applications aimed at personal use – from travel guides and GPS tools to personal productivity products. The shop will feature applications across all major platforms - RIM, Symbian (Series 60, UIQ …), Linux and Microsoft.

The shop will roll out to every major Orange market over the next six to nine months from Q4 2006, with a focus on offering localised content. Product descriptions will be in local language for each country and in many cases the applications themselves will also be localised. The Application shop will be available to customers via their local Orange wap and web sites."

"The Application Shop will offer a significant benefit for our customers and our partner developers, so it is fitting to be announcing it today at Orange Partner Camp, where for three days Orange will engage with over 400 existing and potential partners from across the world" says Steve Glagow, Director Partners and Operations, Orange ". We look forward to seeing some exciting and ground breaking innovations over the next few days and to seeing many of these brought to market via the Application Shop in the future."

The Orange Partner programme was set up to provide guidance and support to those involved with design, build and commercialisation of mobile solutions and now has over 45,000 members worldwide. The bi-annual Partner Camp provides attendees with everything there is to know about developing and commercialising successful solutions for services in partnership with Orange. Existing and potential partners are also able to meet with senior decision makers from Orange and France Telecom Group, providing unparalleled exposure for their products.

This year's Orange Partner Camp will have a major focus on convergence, following France Telecom Group's announcement to use the Orange brand for all its mobile, fixed-line, broadband and TV services. Orange is looking for new and exciting ideas from developers and service providers to really leverage the numerous opportunities convergence offers to customers.

For further information or to arrange interviews with either an Orange or Partner spokesperson, please contact:
Bibi Pearce, GolinHarris: 0207 067 0465 / bpearce@golinharris.com

About Orange
Orange is a key brand of the France Telecom Group, one of the world's leading telecommunications operators with 149 million customers on five continents.
 
In June, 2006, as part of the France Telecom Group integrated operator strategy (NExT programme) to deliver simple, convergent products, Orange became the single brand for mobile, broadband and multiplay offers in France, the United Kingdom and The Netherlands, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services. Orange Business Services is present in 166 countries and territories and serves customers in 220.
 
The France Telecom Group has 23 mobile and nine internet operations across the world. At July 27, 2006, the group had 88.6 million mobile customers, and 11.9 million internet customers.
 
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited. Further information about Orange can be found on the Orange website at www.orange.com